West Elm is known for modern furniture and home decor, and we’re happy to say we’re part of that! For the past three years, we’ve been selling a small collection of our coffee tables in Toronto’s two West Elm locations. This has been a great opportunity for Son of a Woodcutter and we’re proud to be contributing to West Elm’s collection of beautiful pieces!
In 2013, West Elm, a division of Williams-Sonoma, started the West Elm Local Program. The program supports over 800 makers across 85 of their stores. Today, they’re showcasing about 6000 locally made products.
Master craftsman Jack Fouracre uses recycled materials such as reclaimed wood pallets and locally sourced barn board and hand-welded steel to create bespoke handcrafted furniture. We also love that he offers a DIY Charcuterie Board class where students can learn about using traditional hand-tools while making a charcuterie board.
In 2015, the company put an emphasis on showcasing local companies in their Toronto stores – it’s their way of connecting with grassroots businesses and giving them the opportunity to grow. These kinds of opportunities help to propel small business growth and give valuable experience with larger chain stores.
This year in February of 2018, West Elm opened their second location near Yonge and Eglington! We’re excited to be able to share our handcrafted wooden tables with even more people. We’ve had the chance to meet some great vendors along the way, and it’s been exciting to watch them excel. It’s been ten years since Toronto’s West Elm opened in Libertyville, and we’re happy to see a second location open.
Among our pieces, you can find locally-made items such as Toronto city space photos from Daily City Train, illustrations from Claire Manning, natural soap from The Good Bar, geometric coasters by Xenia Taler, stationery from Hubbub Paper Co., and unique maps from The Neighbourhood Unit. Let’s just say there is no lack of creativity or craftsmanship here in Toronto.
The perfect piece for a cozy living room.
Son of a Woodcutter is currently working on a new line of products for West Elm including some small tables, and even tabletop items. Stay tuned!
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